Post by prioty237 on Feb 27, 2024 23:05:28 GMT -5
So the last thing you want is to be a small coffee shop and talking about interior decorating as you’ll attract the wrong type of follower. Oli: So you’re saying don’t spread yourself too thinly? Don’t try and jump into every social media channel? Dan: Exactly. Do the one that you know you’re actually going to do. It’s just like being active. Some people like to go to the gym. Some people like to run. Other people like to bike. Figure out which activity you’re going to do and you’re going to be able to keep doing. Having an inactive social media account is worse than not having one. It’s negative social proof to have a twitter account that hasn’t been updated in a year, or that isn’t being followed – it reflects badly on the business. Oli: What kind of effect does a dormant social media account have? Dan: I do believe you should claim it and then maybe just have a post that says “right now we’re really busy servicing our customers but at some point we’d like to start engaging using this medium.
Check back.” right? To have ten updates and then no updates Namibia Phone Number for six months is bad ‘cause it makes you look like you’re a starter and not a finisher – a bad perception to have in business. It’s negative social proof to have a twitter account that hasn’t been updated in a year, or that isn’t being followed – it reflects badly on the business. Oli: How valuable is content in establishing the conversations you have in the social media? Dan: Everyone knows in business that cash is king. In the social world, content is king and you don’t necessarily have to be the creator, being a curator is also valuable. Being the thought leader, establishing yourself as a resource or a reference for the problem that your company solves is the reason you make social media work, with regard to generating a real return on investment on your time.
There’s actually a term I’ve heard a while ago called ROA (Return On Attention) and I think that’s a great way of figuring out how to add value. Essentially, you want to provide a high ROA for your followers and fans. 2. Social media marketing campaigns Oli: Measurability is a big deal in online marketing, and the concept of a “campaign” can help when it comes to success or failure metrics. What goes into planning a social media campaign? Do you treat social media as its own campaign channel or is it just one of the many pieces that you’re throwing out there? Dan: Well I think there are two types of social media activities. There’s event or campaign based which would be for something like a contest or press release etc. and then there’s.
Check back.” right? To have ten updates and then no updates Namibia Phone Number for six months is bad ‘cause it makes you look like you’re a starter and not a finisher – a bad perception to have in business. It’s negative social proof to have a twitter account that hasn’t been updated in a year, or that isn’t being followed – it reflects badly on the business. Oli: How valuable is content in establishing the conversations you have in the social media? Dan: Everyone knows in business that cash is king. In the social world, content is king and you don’t necessarily have to be the creator, being a curator is also valuable. Being the thought leader, establishing yourself as a resource or a reference for the problem that your company solves is the reason you make social media work, with regard to generating a real return on investment on your time.
There’s actually a term I’ve heard a while ago called ROA (Return On Attention) and I think that’s a great way of figuring out how to add value. Essentially, you want to provide a high ROA for your followers and fans. 2. Social media marketing campaigns Oli: Measurability is a big deal in online marketing, and the concept of a “campaign” can help when it comes to success or failure metrics. What goes into planning a social media campaign? Do you treat social media as its own campaign channel or is it just one of the many pieces that you’re throwing out there? Dan: Well I think there are two types of social media activities. There’s event or campaign based which would be for something like a contest or press release etc. and then there’s.