Post by sarkerraihan on Feb 27, 2024 5:35:11 GMT -5
It seems like it's very difficult to have a balanced view of marketing. On the one hand we have companies that consider it a waste of time and resources; on the other we find realities so oriented towards communication that they forget that the ultimate objective of any business is to make money. The problem becomes more serious when we examine the relationship between the Marketing department and the Sales department of a company. What obstacles are experienced on a daily basis in this relationship? How to solve them to benefit the profitability of the business? Let's find out the answers! marketing and sales MARKETING AND SALES: A QUESTION OF EXPECTATIONS You will agree with us that marketing should primarily generate awareness and business opportunities. Let's leave aside the first aspect and deal with the second.
What is a business opportunity? And how do we Paraguay Mobile Number List measure the effectiveness of marketing activities ? If we think about e-commerce , it is easy to answer these questions. If the online store sells and we can trace these results back to communication activities, we know we are doing a good job! But, if our company operates in the B2B field and the sale goes through salespeople, things could be more complicated. What the Sales department expects is that business opportunities will be generated . These can consist of leads, requests for information or contacts to be inserted into a sales pipeline. And these contacts must be "qualified", in line with the characteristics of the company's ideal customer. The Marketing department also has expectations. These may concern the speed with which the Sales department manages the leads generated or the quality of the commercial actions . START AGAIN FROM THE COMPARISON Since we mainly talk about marketing on this blog, let's focus for a moment on what the Sales department of a company expects. In order to successfully close a significant number of deals, it is necessary to have a good number of starting contacts.
And these contacts must be acquired on a regular basis. Furthermore, they must meet precise standards to be commercially interesting. Too often marketing strategies are designed without getting up from the desk and experiencing the reality of the company. The internal environment, the market and customers are fundamental aspects to take into consideration when developing a business's communication. Much of this information, especially that relating to customer characteristics, is collected effectively by engaging with salespeople. Are you thinking of developing a lead generation campaign based on what you believe to be the ideal customer profile? Take time to ask questions of your company's salespeople . You may discover that what potential leads are interested in and their characteristics are very different from what you had imagined based only on theoretical reasoning. DRAFT AND SIGN AN SLA A fruitful discussion between the Marketing department and the Sales department should result in some sort of operating agreement.
What is a business opportunity? And how do we Paraguay Mobile Number List measure the effectiveness of marketing activities ? If we think about e-commerce , it is easy to answer these questions. If the online store sells and we can trace these results back to communication activities, we know we are doing a good job! But, if our company operates in the B2B field and the sale goes through salespeople, things could be more complicated. What the Sales department expects is that business opportunities will be generated . These can consist of leads, requests for information or contacts to be inserted into a sales pipeline. And these contacts must be "qualified", in line with the characteristics of the company's ideal customer. The Marketing department also has expectations. These may concern the speed with which the Sales department manages the leads generated or the quality of the commercial actions . START AGAIN FROM THE COMPARISON Since we mainly talk about marketing on this blog, let's focus for a moment on what the Sales department of a company expects. In order to successfully close a significant number of deals, it is necessary to have a good number of starting contacts.
And these contacts must be acquired on a regular basis. Furthermore, they must meet precise standards to be commercially interesting. Too often marketing strategies are designed without getting up from the desk and experiencing the reality of the company. The internal environment, the market and customers are fundamental aspects to take into consideration when developing a business's communication. Much of this information, especially that relating to customer characteristics, is collected effectively by engaging with salespeople. Are you thinking of developing a lead generation campaign based on what you believe to be the ideal customer profile? Take time to ask questions of your company's salespeople . You may discover that what potential leads are interested in and their characteristics are very different from what you had imagined based only on theoretical reasoning. DRAFT AND SIGN AN SLA A fruitful discussion between the Marketing department and the Sales department should result in some sort of operating agreement.