Post by account_disabled on Feb 19, 2024 3:37:27 GMT -5
I still remember the first time I got a 10/10 quality score. A non-branded keyword that was costing me 25 cents per click on average dropped to 13 cents. My return on investment soared and I sang Google melodies and praises until my neighbors told me to shut up. It was a nice day. That was 4 years ago… since then I’ve been able to replicate the process countless of times and getting the same results (almost) every time. This is what I’ve learned: It’s like catching fruit flies! Have you ever built a fruit-fly trap? It’s quite easy… You turn a piece of paper into a cone and put it on top of small jar.
That’s your preparation. You put a tasty piece of fruit at the bottom Buy TG Database of the jar and you wait. When flies come flying over, they smell the irresistible scent of the fruit and adventure themselves into the cone. Once in the jar, they’re trapped. Can’t come out. Greedy little things. fruit-fly-trap Writing an Adwords ad is like preparing your fruit, cutting it into small pieces, squeezing the juices out to liberate the scent. You’re writing about your product, which is the fruit itself, and you want it to attract as many fruit flies as you can. But here’s the big distinction: Adwords is like having your fruit fly trap compete against 10 other fruit fly traps. adwords competition Pesky competitors.
The world would be easy if it was only you catching flies… but it’s not. The room is full of insects and you’re just one among many advertisers trying to catch them. Only those who’ve built effective fruit flies traps get the highest scores and all the benefits that go with it. The single most important factor to increasing Quality Score is getting high click-through-rates (CTR). But getting “high” CTR is not enough. It’s about getting higher CTRs than your competition.
That’s your preparation. You put a tasty piece of fruit at the bottom Buy TG Database of the jar and you wait. When flies come flying over, they smell the irresistible scent of the fruit and adventure themselves into the cone. Once in the jar, they’re trapped. Can’t come out. Greedy little things. fruit-fly-trap Writing an Adwords ad is like preparing your fruit, cutting it into small pieces, squeezing the juices out to liberate the scent. You’re writing about your product, which is the fruit itself, and you want it to attract as many fruit flies as you can. But here’s the big distinction: Adwords is like having your fruit fly trap compete against 10 other fruit fly traps. adwords competition Pesky competitors.
The world would be easy if it was only you catching flies… but it’s not. The room is full of insects and you’re just one among many advertisers trying to catch them. Only those who’ve built effective fruit flies traps get the highest scores and all the benefits that go with it. The single most important factor to increasing Quality Score is getting high click-through-rates (CTR). But getting “high” CTR is not enough. It’s about getting higher CTRs than your competition.